Sunday, January 26, 2020

The Specialist And Inbound Tour Operators

The Specialist And Inbound Tour Operators Mass Market tour operators have dominated in the outbound market for years, with the rise of holidays abroad becoming more and more popular since the end of the Second World War. Thomas Cook, Thomson and First Choice are examples of mass market tour operators. Thomson and First Choice belong to TUI, these are known as mass market tour operators as they sell/sold holidays that appealed to the majority of holiday makers. Some of the larger mass market tour operators have diversified in now offering more specialised products such as safari and skiing. TUI (www.tui-group.com/en/company/sectors/tuitravel) TUI AG is the largest travel group in the world; Thomson belongs to TUI and is a travel agency as well as having its own airline. First Choice is another travel agent that has its own airline, which belongs to TUI. TUI travel was formed in 2007, with the merger of TUI; their existing distribution, tour operators, air-lines and destination groups; with First Choice Holidays Plc. TUI AG is separated into three sectors: TUI Travel TUI Hotels Resorts TUI Cruises TUI also has a shipping container department. TUI travel is the majority shareholder of the company and is listed on the London Stock Exchange. They operate in 180 countries worldwide, making TUI the leading tour operator within Europe; to become this they provide a wide and varied service for over 30million customers. TUI is a British based company, with their head office in Crawley, West Sussex, not too far from Gatwick Airport; one of the UKs busiest international airports. TUI has over 200 different brands to over, over 140 aircraft and 3,500 retail shops across Europe, employing approximately 50,000 employees. TUI is separated in too four sectors of business, covering all 200 plus brands, these are: Mainstream Specialist Activity Accommodation and Destinations The mainstream sector is the largest of the four sectors in size, operating profit and the number of employees. The 3,500 retail outlets through-out Europe, providing over 25million customers per year, with package, self-package, sun and beach holidays. This sector operates over 140 aircraft to a wide variety of destination through-out the year, incorporating a large number of high street retail stores. The Specialist and Emerging Markets sector includes 40 specialist tour operator companies, providing and selling tour destinations to a smaller demographic, this sector is becoming more popular as people are starting to spread away from the usual package beach holiday. Specialist travel and emerging markets are places such as tours in North America, Europe and further afield such as China and Russia, the emerging markets that have not been popular in the past due to inaccessibility. This sector also provides escorted tours to the Galapagos, around-the-world trips and student gap years to Australia for example. The Activity sector is designed in providing customers that are seeking adventure or active holidays unique tours or packages to suit them. These specialised tour operators operate in the marine, adventure, ski, student and sporting segments, for example hiking in Kilimanjaro, polar expeditions, skiing in Canada and chartering yachts in the Caribbean. The Accommodation and Destination sector provides on and offline accommodation and destination services worldwide; selling accommodation directly to the customers through online hotel booking sites, such as Laterooms.com; Hotelpedia.com and Asiarooms.com. It also provides accommodation, transfers, excursions and a destination agencies portfolio to tour operators, travel agents, cruise lines and other corporate customers. Thomas Cook is another example of a mass market tour operator. As with TUI, Thomas Cook has travel agencies, airlines, hotels and tour operator; Club 18-30. In 2007, Thomas Cook merged with MyTravel; this was to cut costs; a predicted  £75million per year saving; and to combat competition from the low-cost airlines and web-based travel agents, that are on the rise in where customers are buying their holidays from. All tour operators that offer air inclusive packages are required by law to have an Air Travel Organisers Licence (ATOL). This protects customers from losing their money and/or being stranded abroad if something was to happen to the flights. ATOL is managed by the Civil Aviation Authority (www.caa.co.uk) Specialist Tour Operators Specialist tour operators cater for niche market holidays, they specialise in particular destinations and/or in a particular product. For example Journey Latin America specialises in the particular destination of Latin America (www.journeylatinamerica.co.uk) and Active Diving specialise in Scuba Diving holidays around the world (www.activediving.co.uk). Journey Latin America (www.journeylatinamerica.co.uk) specialises in holidays to Latin America; some of the destinations they include are: Antarctica Argentina Belize Chile Cuba Caribbean El Salvador The Galapagos Islands The Falkland Islands Guyana Peru Mexico Nicaragua Venezuela They provide a wide variety of different types of holidays for a wide range of different markets. The types of holidays available are: Tailor-Made Tours Small Group Tours Value Active Beach Wildlife Expedition Honeymoon Responsible Family Learn to (learning a new skill) Cruise JourneyLatinAmerica markets to everyone, with holidays suitable for low-budgets to the higher budgets, family holidays to romantic honeymoons. Wildlife holidays with JourneyLatinAmerica offers the traveller a vast array of wildlife and birdlife to see, from giant tortoises to llamas to sloths and penguins, all depending which country has been chosen to go to, there is the added advantage of there being the largest rainforest, driest desert to the longest mountain range and biggest river within the territories of the holidays available. There is plently of advantages of travelling with a smaller, specialised tour operator, the service is more personal and the smaller operators tend to have more of a passion for the area they specialise in. Smaller operators are experts in their destination, enabling them to give first-hand advice and recommendations to the holiday maker. They also have more care towards to the places, the people and the environment and try to minimise the negative effects of the holiday. Inbound Tour Operators Not only is there tour operators for outbound tourists, either specialised or/and mass market; there is also many tour operators for inbound tourists, specialised and/or mass market. These tour operators specialise and cater for inbound tourists to the UK from many different countries. They provide tours and holidays in many different languages and for different budgets. One example of an inbound tour operator is British Tours. British Tours (www.britishtours.com) specialise in tours of Britain. They provide tours to all size groups, from private groups up to 7 persons by car with their own guide; to larger groups by mini-bus or coach, with own guide. All prices are per car not per person. Tours are available in most languages, at an extra cost; including French, German, Spanish, Russian, Italian, Japanese and Chinese. Tours are suited to individual travellers, families, people with special interest, people with special needs and anyone who wants the freedom to travel at their own pace with their guide to help and inform. The tours of Britain cover the main tourist attractions and sites; the more famous to the lesser known authentic tourist sites; all with guide that are local to the area with a vast knowledge and interest of the particular site. Some of these tours are Stonehenge at Dawn, Legal London, Harry Potter and Englands Gardens. British Tours offer private day tours leaving London as well as personally guided tours of Scotland, Wales and England, special interest tailor-made tours. They also provide European destination tours, such as Paris, Normandy Beaches by private plane and private bus tours of Rome and Italy. British tours work with 100s of travel agents worldwide, as well as many UK companies for sightseeing, ground-handling, interpreting and corporate entertainment within the UK. British Tours is a member of the London Tourist Board, the British Incoming Tour Operators Association, The Society of the Golden Keys and the American Society of Travel Agents. An example of a tour and costs with British Tours: Harry Potter Tour includes the locations where the Harry Potter films have been made, including London, Oxford and Gloucester. Oxford and Gloucester tour only (not including the London sights) for up to 7 people taking roughly 10 hours to complete would cost  £655 per car; price includes private car and guide, collection and return to hotel; anywhere in London; entrance and meals are not included in the price. These tours are also available in most languages.

Saturday, January 18, 2020

Advertising in Schools Essay

Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could only lead to harm. Many advertisers view children as a profitable three-in-one market. That is, 1) As buyers themselves 2) As influencers of their parents purchases, and 3) As a future adult customer. See more: Recruitment and selection process essay Every year, children have an estimated $15 billion of their own money, of which they spend $11 billion of it on products such as toys, clothes, candy and snacks. Children also influence at least $160 billion in parental purchases. Generally speaking, today’s children have more money to spend than ever before. Companies know this and find that advertising to the ‘youth of the nation’ can be beneficial and lead to future dedicated customers. Because of the increase in children’s spending power in recent decades, advertisers have closely targeted children as consumers. New advertising strategies aimed at children have been steadily growing and expanding. The toy-related program, or program length commercial (which is just like a infomercial) is developed to sell toys, and stirred public attention and debates. Along with this form of advertising, 900-number telephone services were accused of being aimed at children. In the 1980’s, children got their own TV networks, radio networks, magazines, newspapers, kids’ clothing brands, and other high-price items such as video games and other high-tech products. Other new advertising strategies include kids’ clubs, store displays directed at children, direct mailing to children, and sponsored school activities. At first glance, selling corporate sponsorship rights to pay for school activities looks like a win-win situation. Needy schools get resources they need. Companies get new marketing opportunities that can build brand loyalty. After all, advertising in schools is nothing new. Districts have long used ads from local businesses to help pay the costs of school newspapers, yearbooks, and athletic programs. Even here at CBU our athletic department sells ads for ‘Sports Media Guides’ to local institutions as well as national organizations. A growing number of companies are offering schools money for a chance to market their products directly to students. As budgets shrink, schools must find ways to get extra funding. Many schools are doing away with fund-raising and have begun to look at corporate dollars to fund just about everything. Signing contracts with these companies seems like an easy way to get the money they need. Schools need funding for in-school activities and equipment, and, in order to reduce the number of children going home to empty houses, they need to fund many after-school activities. Product advertisements can be found almost everywhere in schools. They are most frequently found in stadiums, gymnasiums, school cafeterias, hallways, and on textbook covers. Some schools across the nation are even putting advertisements on school buses. So what types of advertising are out there in our schools? There are different categories that ads can fall into. The following categories can represent most the advertising techniques used in our schools today and give a description of how they work. Types of Advertising 1) In-school advertisements In-school ads are forms of advertising that can be found on billboards, on school buses, on scoreboards, in school hallways, in soft drink machines, or on sports uniforms. This type of advertising is also found in product coupons and in give-aways that are given to students. 2) â€Å"Exclusive rights† contracts A company gives money to schools that carry ONLY their products. Extra money can also be given if a schools’ sales exceed a certain amount(quota). 3) Corporate-sponsored educational materials and programs Sponsored educational materials include free or low-cost items which can be used for instruction. Examples of these may include; multimedia teaching kits, videotapes, software, books, posters, activity sheets, and workbooks. While some of these materials may be ad-free, others may contain advertising for the producer of the item, or they may contain biased information aimed at swaying students towards a company’s product or service. 4) Corporate-sponsored contests and incentive programs This is where students compete for prizes by selling, buying or collecting labels for a certain product. These contests and incentive programs bring brand names into the schools along with the promise of such rewards as free pizzas, cash, points towards buying educational equipment, or trips and other prizes. 5) Ads in classroom materials and programs Ads in classroom materials include any commercial messages in magazines or video programming used in school. A perfect example of this type of advertising is â€Å"Channel One†. Channel One is a 12-minute daily news show for students in grades 6 through 12 that includes two minutes of age-appropriate ads for products like jeans and soft drinks. In exchange for airing the program each day at the same time for three years, Channel One gives schools a satellite dish, a cable hookup, a television monitor for each classroom, and an agreement to service the equipment for the three years. While some state school systems had originally said ‘No’ to Channel One, the company reports to be present in some 350,000 classrooms. So what types of guidelines are set to insure that in-school advertising is done correctly and does not become overly exploited? Those who support the call for guidelines include educational groups such as the Association for Supervision and Curriculum Development, The National Parent Teacher Association, and the National Education Association. The Society of Consumer Affairs Professionals in Business(SOCAP) and Consumers International are two consumer interest groups that have formulated guidelines for sponsored materials. These guidelines suggest that†¦ † †¦ education materials should be accurate, objective, clearly written, nondiscriminatory, and noncommercial. † (Karpatkin & Holmes) In dealing with the issues of in-school commercialism, Karpatkin & Holmes suggest a three-pronged approach that includes: * Reviewing all sponsored materials and activities and holding them to the same standards as other similar items by using the SOCAP guidelines. * Pursuing noncommercial partnerships with businesses and rejecting the notion that it is ethical to bring advertising into the schools to provide materials or funds. * Begin the teaching of media literacy in elementary school, to educate children to be critical readers of advertising, propaganda, and other media messages. Groups that support advertising in schools have very strong arguments to back their case. It seems that there is a large area for investment in advertising in schools. It also appears that if handled correctly, advertising techniques in schools can lead to the raising of an overall helpful, efficient way to ‘fundraise’. Although advertising in schools may bring needed increases in funds, it is not without controversy. Many people are opposed to advertising in schools. They feel that children are being exploited for profit because big companies feel students are a captive, impressionable audience. Is there any way to balance the true goals and purposes of advertising in schools? Perhaps the best way is to have each school decide what amount and types of advertising in their schools is acceptable. And although advertising in schools seems to be a great way of obtaining funds for school activities, every school board should definitely be sure they know what they are getting into before signing any contracts with big time corporations. In-school Advertising Grace Farrell Promotional Strategy Dr. Peyton 12/02/02 Bibliography Chaika, Gloria. Education World. 1998 Education World. Consumers Union Education Services(CUES). 1990. Selling America’s Kids: Commercial Pressures on Kids of the 90’s. Yonkers, N. Y. Karpatkin, Rhoda, H. and Anita Holmes. 1995. Making schools ad-free zones. Educational Leadership 53(Sep, 1):72-76. McNeal, James U. 1990. Kids as customers. New York: Lexington Books. McNeal, James U. â€Å"Planning Priorities for Marketing to Children†. The Journal of Business Strategy. 1991. Advertising in Schools Essay Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could only lead to harm. Many advertisers view children as a profitable three-in-one market. That is, 1) As buyers themselves 2) As influencers of their parents purchases, and 3) As a future adult customer. Every year, children have an estimated $15 billion of their own money, of which they spend $11 billion of it on products such as toys, clothes, candy and snacks. Children also influence at least $160 billion in parental purchases. Generally speaking, today’s children have more money to spend than ever before. Companies know this and find that advertising to the ‘youth of the nation’ can be beneficial and lead to future dedicated customers. Because of the increase in children’s spending power in recent decades, advertisers have closely targeted children as consumers. New advertising strategies aimed at children have been steadily growing and expanding. The toy-related program, or program length commercial (which is just like a infomercial) is developed to sell toys, and stirred public attention and debates. Along with this form of advertising, 900-number telephone services were accused of being aimed at children. In the 1980’s, children got their own TV networks, radio networks, magazines, newspapers, kids’ clothing brands, and other high-price items such as video games and other high-tech products. Other new advertising strategies include kids’ clubs, store displays directed at children, direct mailing to children, and sponsored school activities. At first glance, selling corporate sponsorship rights to pay for school activities looks like a win-win situation. Needy schools get resources they need. Companies get new marketing opportunities that can build brand loyalty. After all, advertising in schools is nothing new. Districts have long used ads from local businesses to help pay the costs of school newspapers, yearbooks, and athletic programs. Even here at CBU our athletic department sells ads for ‘Sports Media Guides’ to local institutions as well as national organizations. A growing number of companies are offering schools money for a chance to market their products directly to students. As budgets shrink, schools must find ways to get extra funding. Many schools are doing away with fund-raising and have begun to look at corporate dollars to fund just about everything. Signing contracts with these companies seems like an easy way to get the money they need. Schools need funding for in-school activities and equipment, and, in order to reduce the number of children going home to empty houses, they need to fund many after-school activities. Product advertisements can be found almost everywhere in schools. They are most frequently found in stadiums, gymnasiums, school cafeterias, hallways, and on textbook covers. Some schools across the nation are even putting advertisements on school buses. So what types of advertising are out there in our schools? There are different categories that ads can fall into. The following categories can represent most the advertising techniques used in our schools today and give a description of how they work. Types of Advertising 1) In-school advertisements In-school ads are forms of advertising that can be found on billboards, on school buses, on scoreboards, in school hallways, in soft drink machines, or on sports uniforms. This type of advertising is also found in product  coupons and in give-aways that are given to students. 2) â€Å"Exclusive rights† contracts A company gives money to schools that carry ONLY their products. Extra money can also be given if a schools’ sales exceed a certain amount(quota). 3) Corporate-sponsored educational materials and programs Sponsored educational materials include free or low-cost items which can be used for instruction. Examples of these may include; multimedia teaching kits, videotapes, software, books, posters, activity sheets, and workbooks. While some of these materials may be ad-free, others may contain advertising for the producer of the item, or they may contain biased information aimed at swaying students towards a company’s product or service. 4) Corporate-sponsored contests and incentive programs This is where students compete for prizes by selling, buying or collecting labels for a certain product. These contests and incentive programs bring brand names into the schools along with the promise of such rewards as free pizzas, cash, points towards buying educational equipment, or trips and other prizes. 5) Ads in classroom materials and programs Ads in classroom materials include any commercial messages in magazines or video programming used in school. A perfect example of this type of advertising is â€Å"Channel One†. Channel One is a 12-minute daily news show for students in grades 6 through 12 that includes two minutes of age-appropriate ads for products like jeans and soft drinks. In exchange for airing the program each day at the same time for three years, Channel One gives schools a satellite dish, a cable hookup, a television monitor for each classroom, and an agreement to service the equipment for  the three years. While some state school systems had originally said ‘No’ to Channel One, the company reports to be present in some 350,000 classrooms. So what types of guidelines are set to insure that in-school advertising is done correctly and does not become overly exploited? Those who support the call for guidelines include educational groups such as the Association for Supervision and Curriculum Development, The National Parent Teacher Association, and the National Education Association. The Society of Consumer Affairs Professionals in Business(SOCAP) and Consumers International are two consumer interest groups that have formulated guidelines for sponsored materials. These guidelines suggest that†¦ † †¦ education materials should be accurate, objective, clearly written, nondiscriminatory, and noncommercial.† (Karpatkin & Holmes) In dealing with the issues of in-school commercialism, Karpatkin & Holmes suggest a three-pronged approach that includes: * Reviewing all sponsored materials and activities and holding them to the same standards as other similar items by using the SOCAP guidelines. * Pursuing noncommercial partnerships with businesses and rejecting the notion that it is ethical to bring advertising into the schools to provide materials or funds. * Begin the teaching of media literacy in elementary school, to educate children to be critical readers of advertising, propaganda, and other media messages. Groups that support advertising in schools have very strong arguments to back their case. It seems that there is a large area for investment in advertising in schools. It also appears that if handled correctly, advertising techniques in schools can lead to the raising of an overall  helpful, efficient way to ‘fundraise’. Although advertising in schools may bring needed increases in funds, it is not without controversy. Many people are opposed to advertising in schools. They feel that children are being exploited for profit because big companies feel students are a captive, impressionable audience. Is there any way to balance the true goals and purposes of advertising in schools? Perhaps the best way is to have each school decide what amount and types of advertising in their schools is acceptable. And although advertising in schools seems to be a great way of obtaining funds for school activities, every school board should definitely be sure they know what they are getting into before signing any contracts with big time corporations. Bibliography Chaika, Gloria. Education World. 1998 Education World. Consumers Union Education Services(CUES). 1990. Selling America’s Kids: Commercial Pressures on Kids of the 90’s. Yonkers, N.Y. Karpatkin, Rhoda, H. and Anita Holmes. 1995. Making schools ad-free zones. Educational Leadership 53(Sep, 1):72-76. McNeal, James U. 1990. Kids as customers. New York: Lexington Books. McNeal, James U. â€Å"Planning Priorities for Marketing to Children†. The Journal of Business Strategy. 1991.

Friday, January 10, 2020

The Honest to Goodness Truth on Satirical Essay Samples Drug Abuse

The Honest to Goodness Truth on Satirical Essay Samples Drug Abuse Folks who possess lots of money have more things than others that have a moderate volume. There's always someone, who need to have a big amount of money on selling medications, and there are always people ready to purchase them. To start with, it essential to comprehend that selling of drugs is a lucrative organization. Actually, you can make up any topic you want by yourself, as long because there is unlimited amount of those. When you're in high school, it's definite that you're predicted to do a few write-ups and projects which require pen and paper. While attempting to learn how to compose a persuasive essay step-by-step, students forget about another important activity. High school students need to compose essays on a number of topics which at first may appear to have nothing in common. There are lots of persuasive essay examples college students are able to make use of online. Lies You've Been Told About Satirical Essay Samples Drug Abuse Drug addiction is something societies throughout the world rarely tolerate. Adoption is an alternate solution. Your facts ought to be truthful. At precisely the same time, several studies show that marijuanain its healthcare formcan be beneficial for patients experiencing serious diseases, such as cancer. Look through the list of topics with care and start making a mental collection of the evidence it's possible to use on topics you want. Include the ideal evidence. There's several essays completed by them. The issue with opioid painkillers is they can result in addiction, and although they are very helpful in alleviating pain, there's been cases of death due to overdose. The cost of an essay depends upon the quantity of effort the writer has to exert. While there is absolutely no one correct approach to compose these essays, this page will show you some decent practices to think about when learning how to compose a persuasive essay. If you would like to learn how to compose a fantastic persuasive essay, you're looking in the proper place! Just take a look at the subsequent persuasive essay. Sample persuasive essays can also give inspiration on topics to write on in addition to serve as examples about how to compose your essay. Writing is a rather strong tool. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Write superior essays with an internet class. Writing an essay is an essential role in academe life. Of all Of the kinds of essay, writing a brief essay may appear to be the easiest. Just stick to the guidelines stated above, and you will be well on your way to writing a great persuasive essay. Writing a persuasive essay can be hard because you're not simply presenting the research materials that you've gathered but you're trying to influence your readers. All essays will have a certain topic that's either one you choose or one which is provided for you. Scholarship providers would never tell you exactly what they are searching for in an essay. Therefore, many students and employees decide to acquire low-cost essay rather than writing it themselves. What You Need to Do About Satirical Essay Samples Drug Abuse Before It's Too Late Your introductory paragraph ought to be clear and concise just enjoy the example. As you already see from the above mentioned persuasive essay samples, these varieties of papers can be quite different. Buy essays from us and you could always rest assured of high-quality paper that may assure you quality grade. Today, there are various on-line sites which provide sample papers.

Wednesday, January 1, 2020

Internal Threats From Hackers And Malicious Software

Introduction With the widespread of computer networks and the increasing number of threats, privacy issues, etc. information security is now a necessity for all organizations. This has alerted businesses globally to take steps in ensuring the security of their information and other assets. While most security measures focus on the external threats from hackers and malicious software, internal threats account for twice the impact of loss as external threats. These internal threats could be Intentional or accidental. But mostly internal threats are caused by poor access control which leads to an unauthorized level of access beyond the scope of their position. To forestall the troubles produced by employee use of information systems and other assets, producing a thorough information security design is almost significant. This program will provide the system with necessary details regarding the role of the organization’s assets. Organizational Security As a large insurance company with 70 employees and nine departments; human resources, finance, audit, sales, marketing, legal, customer service and IT support. With staff having a perquisite knowledge of information technology. Nevertheless, in that respect is no adequate security program to guarantee the security of the company’s assets. This can be observed as the background security problem as it is required that a company of this size should deliver a security program which spreads over all assets.I.e. Data, devices andShow MoreRelatedI am hired as an Information Security Engineer for a videogame development company. The900 Words   |  4 PagesThe organization network structure is given in the diagram. I was notified that malicious activities are taking place in the network structure. They can effect protection of the intellectual property and highly sensitive data maintained by the organization. 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For example, we would have a firewall set outside of both networks and one side would be for web services, DNS, and email, which would be our DMZ. Some important security services that would be included are spam filters for email, a sonic wall and proxy servers for web services, and web intrusion detection (IDS). The purpose of having spam filters is to protect our network from spam and any attacks that might comeRead MoreMobile Phones : A Target For Hackers1489 Words   |  6 Pagesrole in our lives as they help us get connected to each other all the time. Since the last decade, Mobile phones continued to evolve into smartphones which can do much more than calling and texting. Smartphones are nothing but computers with extra in ternal hardware specifically a GSM radio (Global System for Mobile Communications) and a baseband processor that controls the radio. Along with these primary hardware components, smartphones now comes embedded with additional hardware such as NFC (Near